Using ChatGPT to find influencers

ChatGPT is clearly disrupting marketing in many areas of marketing such as:

• Content creation: with amazing ability to summarize, combine and generate content on topics

• Research: through a series of prompt marketers can refine personas, understand audience, size markets

• Personalization & Support

• Lead generation

Out of curiosity and a bit of apprehension, we decided to explore the potential of ChatGPT for discovering influencers in the data science field. We asked ChatGPT to provide us with a list of influencers in the vertical, curious to see what results it would generate:

Influencers discovered by ChatGPT - data science

Although the list is good, it is just … 10 people.

Pfeww! We’re not out of job yet!

Some people may wonder why they would need to find 500 influencers in a particular field like deep learning, especially if they are a small or mid-size company. However, it's important to understand that the top 10 influencers in the field may not be accessible or interested in working with small/mid-size companies.

Therefore, it can be more effective to start with a large pool of (micro) influencers who are more reachable, such as those with 3k to 10k followers who may be friends / clients/ employees or existing followers on social media of friends/clients/employees.

To succeed in influencer outreach, precision and context are key. It's important to target influencers who are relevant to your product or service and establish a connection with them based on something that is important and fresh to them.

For example, you could target deep learning influencers who have recently talked about "SQL". By doing so, you can increase your chances of building a rapport with the influencer and make a more meaningful connection.

By using a tool like our influencer platform with over 13,000 people in deep learning, we were able to identify approximately 100 influencers who have talked about SQL in the last month. This level of precision can be invaluable when it comes to engaging with influencers and building long-term relationships that can benefit your brand.

Looking at this map, you can definitely build an influencer outreach strategy targeting the deep learning influencers who talked about SQL last month

Are are a few tweets that you can leverage for connecting with maximum chances of getting a response:

• https://twitter.com/scobleizer/status/1635425375244386304 (may engage with 2 influencers on that tweet)

• https://twitter.com/jblefevre60/status/1638634727040221184

• https://twitter.com/paula_piccard/status/1635170061030768640

Want to learn more?