Leverage Creators, Influencers… and AI: A New Era for B2B Content Managers
In the digital age, the role of content managers has evolved significantly. No longer are they solely responsible for creating and curating content. Today, they are also expected to understand their audience, engage with them, and distribute content effectively. This is where the power of creators and influencers comes into play.
1. Content Plan Alignment
The first step in leveraging creators and influencers is aligning your content plan with the interests of your niche community. By listening to influencers and the conversations they're having with their followers, you can gain valuable insights into what your audience is interested in.
Most discussed topics - Content Marketing Influencers - May 22nd
Influencers are often at the forefront of trends and discussions in their respective fields. By keeping an eye on the content they produce and the reactions they receive, you can identify popular topics and themes. This can guide your content creation strategy, ensuring that your articles resonate with your audience and generate engagement.
2. Content Embedded Distribution
The second step is to leverage the reach of influencers for content distribution. By using citation techniques and quoting influencers in your articles, you can tap into their follower base for wider content distribution.
Influencers are more likely to share articles that mention them, especially if those articles are of high quality and provide value to their audience. This not only increases the visibility of your content but also enhances its credibility, as it comes with an implicit endorsement from a trusted figure in the field.
Let’s say I am writing an article about … Generative AI & Content Marketing 😀 , here are key influencers who covered this topic in the last days:
Influencers in content marketing having talked about “generative AI” in the last week
And here are a few of their tweets
https://twitter.com/briansolis/status/1659283984319414273 , from @briansolis
https://twitter.com/robert_rose/status/1659689149698375680 from @Robert_Rose
https://twitter.com/ginidietrich/status/1658593508364627973 from @ginidietrich
https://twitter.com/jonmiller/status/1658274818150506499 from @jonmiller
3. Content Humanization
The third step is to humanize your content. In an era where authenticity and relatability are highly valued, content that is human by design can significantly boost engagement. This includes formats like interviews, conversational content, and content enriched with quotes from influencers.
By referencing human content speakers and including real-time quotes, you can make your content more relatable and engaging. This approach not only humanizes your brand but also strengthens your connection with your audience.
4. Content Generation
The final step, set to be released in June, is to leverage AI for content generation. Our application will soon feature content summaries built by ChatGPT, a state-of-the-art AI developed by OpenAI. This feature will allow you to generate high-quality content quickly and efficiently, freeing up more time for strategic planning and engagement.
Here's the outcome based on the provided example: I requested ChatGPT to generate a concise summary of the articles and tweets shared by influential figures, and here's what it produced:
In conclusion, by aligning your content plan with your audience's interests, leveraging influencers for content distribution, humanizing your content, and utilizing AI for content generation, you can take your content management strategy to the next level. This approach not only enhances your content's reach and engagement but also strengthens your brand's connection with its audience.
In the world of B2B marketing, where building trust and credibility is crucial, leveraging the power of creators and influencers can give you a significant edge.
So why wait? Start leveraging creators and influencers today and unlock the full potential of your content strategy.
Photo by Patrick Fore on Unsplash
