Precision Social Intelligence: Why eCairn Is Different
We often get the question:
How is eCairn different from other social listening platforms such as
Brandwatch, Netbase, Talkwalker, Sprinkler, etc. ?
Although we are in the same category, we are not providing the same benefits.
Long story short… Social Listening tools listen to the entire internet (billions of people), we focus and go deep on selected audiences & niche markets
(up to 100K people).
What is specific to eCairn is that we are a hybrid of:
market mapping
social listening
audience profiling
Our sweet spot is focusing on communities/groups of 1,000’s to 10K’s people where Social Listening Platform listens to billions of social media users.
So, here are specific benefits you can get using eCairn that you can’t get with traditional social listening platforms.
#1- Market mapping
By mapping, we mean finding 1,000’s to 10,000’s people who fit a specific profile.
These audiences may be defined by occupation, location, center of interest, etc. We have deep expertise in Tech and Finances and here are examples of audiences that we have mapped:
VC, PE people in NY
CIOs, CTO’s …
3D developers in the US
AI/ML experts in a specific technology
C++, Javascript developers
Women, Startup entrepreneur
Builders in South Africa
Expert in transportation in France
Execs & C-suite from a F100 company
Community Managers & Developer Relations (this we do for our own business and you can see the social graph HERE)
#2- Finding people’s accounts across different social networks & enriching their profiles
Our primary search spaces are Twitter and blogs. We also collect the profiles of the people we have identified in other Social Networks such as LinkedIn, Facebook, etc.
Enriching the profile with the public information we get from Linkedin, for an example, is critical for B2B.
This enables us to read & analyze the river of tweets/posts by occupation or by company.
We also use AI to enrich profiles and get: gender, age, and level of affluence (which is critical for banks and companies selling to high net worth individuals).
#3 Listening to niche audiences & discovering center of interest without any bias
After having mapped markets/communities, we then listen to the social web with a much finer granularity and perform directed queries such as:
what do VCs in Boston talk about this week?
is there a difference in how Community Managers and Developer Relations view DAO’s ?
Focusing on smaller audiences (< 100K people) also enables “discovery”. Not only can you search mentions of a specific topic/keyword, but you also can discover what a group of people is interested in, without using “keywords” and introducing a bias.
We also discover what mainstream media articles are shared the most by people from a specific niche.
A client of ours refers to #3 and #4 as Precision Intelligence. Watch the excerpt below from our testimonial to hear what our client thinks about the capability of eCairn.
#4 Audience profiling
Analyzing a group of people, combining their profile information across social networks, we can see what they talk about, and their social graph. We can also find critical insights for influencer marketing, content marketing, and research.
Fill out the form below to receive a download link to a sample audience profiling report built with eCairn.