Welcome to the World of Actionable Influence (tm). The Facts:
The Blogosphere is very fragmented and has grown over the years to millions of bloggers... Bloggers expect you to be relevant and add value when you start engaging with them... The Steps: As the one responsible for Customer Insight, Word of Mouth, Blogger Outreach or Web 2.0 advertising, You need to find lots of relevant blogs. You need to understand what the blogger and his audience are discussing.
The Solution: Bottom line, it’s not simple, it’s Web 2.0 marketing. Fortunately, Conversation™ from eCairn, makes it simple for a marketing group to identify, track, learn and engage the blogosphere and its larger communities. |
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