Data Collection Specialist

eCairn is seeking a highly motivated Data Collection Specialist (DCS) to join our data collection team in Bend (Oregon). The DCS will use eCairn backend software, partner search solutions, and search engines to mine the public social web and find & profile relevant prospects for our clients. The ideal candidate is organized, detail oriented, has […]

automated curation in social listening

How To Use Machine Learning To Listen to Affluents

It’s been some time! We’ve been busy the last year experimenting and then applying machine learning to the world of wealth management/financial advisors. It was tough and took us some time and in the end, it works pretty well, thanks to our great developers. So what a better way to resume blogging than sharing with […]

Personal Shopper Survey

We would like to evaluate the Personal Shopping market ! Thanks for helping us. We’ll send you a copy of the survey results once completed. Long story short ūüėČ – We are an elite social networking solution for people who sell to new affluents/ millennial affluents. – There are many Apparel/Luxury/Travel/Sport companies hiring Personal Shoppers […]

eCairn User Testimonials

  “How can I grow my business by attracting new clients?¬† That‚Äôs the question I‚Äôve been asking ever since I started my own consulting company.¬† And I‚Äôm not alone.¬† Pretty much every professional I know asks these three questions:¬† What clients would I ideally like to work with?¬† Where are they?¬† And how do I […]

How to Engage on Emotional Tweets?

This article will show you how to engage on one specific tweet category called ‚ÄėEmotions‚Äô. It is part of our serie of 8 articles ‘how to engage on twitter’¬†covering the following 8 categories of tweets:¬†Opinion,¬†Emotion,¬†Authored Content,¬†List,¬†Local News,¬†Endorsement,¬†Question & Request,¬†Event. As you try to build relations with new affluents, you will¬†notice that these people frequently post […]

How to Engage on Twitter: Bullet Lists

This article will show you how to engage on one specific tweet category called ‚ÄėLists‚Äô. It is part of our series of 8 articles ‘how to engage on twitter’¬†covering the following 8 categories of tweets:¬†Opinion,¬†Emotion,¬†Authored Content,¬†List,¬†Local News,¬†Endorsement,¬†Question & Request,¬†Event. As you try to build relations with new affluents, you may notice that they¬†frequently reference an […]

How to engage on Twitter : Events

This article will show you how to engage on one specific tweet category called ‚ÄėEvents‚Äô. It is part of our series of 8 articles ‘how to engage on twitter’¬†covering the following 8 categories of tweets:¬†Opinion,¬†Emotion,¬†Authored Content,¬†List,¬†Local News,¬†Endorsement,¬†Question & Request,¬†Event. In markets where prospects are Executives, Affluents, Entrepreneurs, Celebrities – and more generally people who need […]

5 key learnings in Social Media & Wealth Management

While working closely with a small group of wealth advisors, I recently discovered two interesting studies on Wealth Management (our key focus market): ¬†From PWC: Global Private Banking and Wealth Management Survey (2013).¬† Although it’s ~ 2 years old, it is still a very interesting white paper, highly quoted in numerous recent publications and full […]

" Employee Advocacy" for SEO, maybe not for everybody

One of our client (a B2B company that sells ~50K+ products and services to VPs of Sales in the US) told me ¬†recently ¬†that they were deploying an Employee Advocacy program with an objective (not the only one though) to ¬†improve their SEO and get found on Google more easily. I see more and more […]

Socialselling works, only when done right

There are lots of positive buzz around social selling. However, most of the articles are fairly generic (works/ does not work ‚Ķ) and very few actually go into facts and data: in what situation does it work or not how to setup the right processes and metrics to generate a positive ROI. Having practiced social […]