It’s Mother’s Day! Don’t forget to do something special for your Mom….

Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April. The share of voice graph over the past six months shows that within the Mommy tribe with around 8000 blogs there were more […]

Search, Social Search, Blog Search

One key challenge in social media is to find people, places where your target customers hang out and have conversations. They’re many solutions out there, and  no “one size fits all” one. Thus, ahead of starting your social media initiative, it’s key to develop a strategy aligned with your business objectives. Roughly, the “find” technology […]