The popularity of social networks keeps growing. Older ones have already reached a plateau, like Facebook and Twitter. More recent ones are still growing significantly, such as Pinterest and Youtube. No doubt they will be around for years and attract people’s eyeballs. If you’re a brand, how do you decide which one you should focus […]
Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April. The share of voice graph over the past six months shows that within the Mommy tribe with around 8000 blogs there were more […]
We are proud to announce that we just have updated our existing Spain community and created a brand new Latin American community, showing our commitment to cover the Spanish speaking population. In total we have 42 Spanish speaking communities with more than 15K influencers, distributed like this: 11,280 for Spain and 4,400 for Latin America. […]
eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]
Someone recently asked me on Quora how eCairn scores influence. It was a great question, and one that I was more than happy to answer, but I think it was a good prompt to address this here. It’s also a good follow-up to our post on the two pillars of influencer analysis. First we need […]
Mommy bloggers form a large tribe. How many are there out there? Hard to say, but it’s definitely somewhere between 10 thousand and 100 thousand just in the US. All Mommy bloggers aren’t the same, though. The only thing they have in common are kids and a passion for blogging/Twitter/Facebook. Some cover fashion and style, […]
Tagging along with previous analysis of social media Tribes and Influencers (here, here and there), we looked this time at the socialcohol ecosystem ;-). Even if the wine & alcohol industry is highly restricted and social media has its set of challenges, matters like beer, wine and liquor generate quite a bit of conversations from […]
Using eCairn Conversation(tm), we have generated the top 150 blog posts as of Feb ’11. The top movers are: Citizen Marketer 2.1, CK’s Blog, and Jeff Bulla’s Blog; each moving 50+ positions! Citizen Marketer 2.1 experienced a spike of traffic in mid November for his Brand Haiku blog post. A band of bloggers and companies (including Apple) participated […]
Quora it is: Everyone was intrigued to see what the former facebookers were up to. The buzz: Quora has gained a lot of momentum in recent weeks, thanks to the presence of some high profile technology influencers (former AOL, current Netflix CEOs, Robert Scoble) and a slew of articles from TechCrunch, Mashable and so on. […]
Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.
Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.
By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).