Today, we’re diving into the world of social media in the beauty/cosmetics industry.
Beauty/Cosmetics means big business. Here are some numbers that are self-explanatory:
$59 bn industry revenue (US) – $250 (WW)
750 unique brands
250k business in the US only are qualified as beauty salons
Given that every large industry means lots of activity in social media, it’s no surprise to find thousands of beauty influencers (we have more than 5000 in eCairn’s database and are finding new ones every time we search). All together they aggregate an audience or shall we say a mega-community of millions.
Why is that important?
According to a survey performed earlier this year by blogher and DeVries Public Relations, blogs are 2 Times More Likely to Drive Beauty Product Purchases than Magazines (influencers have blogs).
How is the beauty influencers mega-tribe organized?
Let’s look at some interesting geo-centric findings on the beauty tribe.
For that purpose, we took the top 500 influencers from the following countries: France, Italy, Spain, UK and USA, and a few hundreds from Australia and Canada.