Listen to how Liquor.com believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn [youtube http://www.youtube.com/watch?v=kxyUQSObQdA&hl=en_US&start=3340] ( at 55m40s if youtube does not bring you right there) As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail […]
This is a study done by one of our clients, pITPI, about the Arab Spring and the use of Social Media. We all remember January 14, 2011 — one year ago. Back then started what is now known as the Arab Spring, when, following a month of violent protests against his regime, Zine El Abidine […]
We’re just 1 year away from the 2012 election. It’s time to start looking at how social media anticipates the event and learn a few tricks on how to connect and influence various communities with a worthy cause.
It wouldn’t be much fun to do the analysis within the politics tribe. So instead, we’ll look at how the coming election is talked about within the LGBT, feminism, economics, sustainability and religion communities. eCairn aggregates the conversations from influencers within each of those distinct tribes.
Tagging along with previous analysis of social media Tribes and Influencers (here, here and there), we looked this time at the socialcohol ecosystem ;-). Even if the wine & alcohol industry is highly restricted and social media has its set of challenges, matters like beer, wine and liquor generate quite a bit of conversations from […]
Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.
Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.
By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).
I was in a middle of a demo this morning, using the VC/Startup community as a show case (with a strong High Tech Biais) and I discovered that the buzz of the last days was “app inventor” (on the right side of the cloud) ( graph made with wordle.net) I was curious about when this […]