CEO talking about Social Marketing and eCairn!

Listen to how believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn [youtube] ( at 55m40s if youtube does not bring you right there) As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail […]

Social Media, 2012 Elections and community facts

We’re just 1 year away from the 2012 election. It’s time to start looking at how social media anticipates the event and learn a few tricks on how to connect and influence various communities with a worthy cause.

It wouldn’t be much fun to do the analysis within the politics tribe. So instead, we’ll look at how the coming election is talked about within the LGBT, feminism, economics, sustainability and religion communities. eCairn aggregates the conversations from influencers within each of those distinct tribes.

Socialcohol Media – for #Beer, #Wine and #Liquor lovers

Tagging along with previous analysis of social media Tribes and Influencers (here, here and there), we looked this time at the socialcohol ecosystem ;-). Even if the wine & alcohol industry is highly restricted and social media has its set of challenges, matters like beer, wine and liquor generate quite a bit of conversations from […]

eCairn high-tech community social media engagement report

Top #Cloud, #Security, #Virtualization influencers and 5 tips on how to reach them

Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.

Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.

By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).