Here are the top 150 Social Media Marketing Blogs as of Jan ’12. Let’s highlight some of the top 5 positive movers by influence from Oct ’10 – Present. Neil Perkin (+36) Dachisgroup (+29) Christopher Carfi (+30) Joe Pulizzi (+27) PR Guy’s Musings (+20) And here are the top 5 new comers from Oct ’11 […]
Marketing conferences give the pulse of what’s going on in the industry. They update you on what you missed during the year and help you identify what you should tell your customers. For others, those events elevate the channel over the objective. We would love to go to all of them but it has become […]
How often do you click on a link to end up on a blog that hasn’t shown a sign of life for years?
It happens to me all the time when I surf blogs. I call them ghost.
The blogosphere is a living organism where birth and death happen all the time. For long, I’ve been wondering about the life expectancy and death rate of blogs.
So much about life expectancy; but, thanks to the on-going maintenance of eCairn’s directory of influencers, on Halloween day, I have numbers to share with you on the latter:
~24% yearly death rate
Lately, we were analyzing the relative presence of the top 3 social networks (Twitter, Facebook or LinkedIn) in four groups of influencer communities.
We identify the relevant niche influencers through their blogs, find their social network accounts and finally, we do the math.
[youtube=http://www.youtube.com/watch?v=lspRhX5Vhhg&fs=1&hl=fr_FR] ” Love is a rebel bird. That no one can tame” I am amazed by the many initiatives around automatic measurement targeting brands who desperately want to be loved. Sentiment is very complex. Here are 5 good reasons, brand should forget about automation and invest in a culture and processes that enable their employees […]
In social media, the value lies in your capital to influence.
I was in a middle of a demo this morning, using the VC/Startup community as a show case (with a strong High Tech Biais) and I discovered that the buzz of the last days was “app inventor” (on the right side of the cloud) ( graph made with wordle.net) I was curious about when this […]
Let’s start with an example: Imagine you work for Dell and you have to rate the following conversations: HP is good Dell is good, but I still prefer HP The new Dell PC is good but the previous one worked better. The new Dell PC is good but I miss the look of the previous […]
Last week, we held 2 webinars on the topic of “communities and influencers marketing”.
We believe communities are the new media (thus the decline in other type of media) and as such it’s important for brands and agencies to pay particular attention to the ones that matter.