Finding Leads in Niche markets

Financial Advisors coaches/Business consultants seem to pretty agree on ONE thing: sustainable growth comes from focusing on a niche. There is only so much growth that an advisor can experience selling to his/her friends and “serendipity strategy” always ends up with an inconsistent client portfolio and a plateau. One of the challenges in a “niche” […]

eCairn high-tech community social media engagement report

Top #Cloud, #Security, #Virtualization influencers and 5 tips on how to reach them

Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.

Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.

By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).