Sponsored posts: earning media through influencer marketing

In a study about social advertising published last May, Forrester evaluated the success of two widely used social media marketing strategies to promote brand awareness: organic posting (brand communication on owned media) and paid advertising. Two findings were of particular interest to us: 1. Organic posting, the most popular way for brands to reach their […]

The Vintage Trend

VINTAGE. If you live on planet Earth, there is no way that you have not heard about this trend. Clothing, furniture, music–everything seems fit to carry a sense of nostalgia. However, be prepared to pay extra bucks whether what you covet is old or just looks old. In second hand stores and hip boutiques alike, […]