Getting engaging content in Facebook Timeline is still something that social media marketing specialists are struggling with. As part of our analysis of successful brands on Facebook, we would like to share this example taken from the Asics America timeline (note that Asics America is not an eCairn client). Over the month of July, most of […]
Listen to how Liquor.com believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn [youtube http://www.youtube.com/watch?v=kxyUQSObQdA&hl=en_US&start=3340] ( at 55m40s if youtube does not bring you right there) As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail […]
A few weeks ago, I stumbled on a long list of bird bloggers. In the back of my mind, I was thinking “This probably is not a good list to harvest as there is little business value.” –Boy, I was dead wrong.
Did you know that bird watching is a whopping 25 BILLION dollar industry in North America and that there are 50 millions bird watchers (As heard on NPR)?
Bird watchers buy books, gear, go on trips, and book hotels close to bird watching hot spots.
Translated to social media, bird bloggers form a tribe that’s highly connected, with a fairly large audience in aggregate and a (virtual) place where very interesting bird watching conversations take place. Interestingly, they don’t seem to tweet much as compared to other tribes (20% of the bird bloggers in our list have a twitter account). It looks like a paradox for bird bloggers!
The net-net is that if you’re a Business targeting Bird watchers (market=$50bn), this is an important tribe to have on your radar screen.
Mommy Bloggers love Twitter. Looking at our pool of 200+ community of influencers, we were wondering which one would won the Twitter race (i.e: which community shows the larger usage of Twitter based on % of twitter account detected from the influencers’ blogs we store in our db). Excluding the Social Media Marketing community, Mommy bloggers come first with 82% of the top influencers having a Twitter account and tweeting and close to 70% for the overall community (we have close to 10000 mommy blogs in our db). FYI, Social Media Marketing bloggers is 90% for the top and close to 70% for the overall community. Mommy bloggers love Valentine’s
Lately, we were analyzing the relative presence of the top 3 social networks (Twitter, Facebook or LinkedIn) in four groups of influencer communities.
We identify the relevant niche influencers through their blogs, find their social network accounts and finally, we do the math.
Just out of curiosity, we did a quick investigation about the top topics discussed by the VC community last week and here are the results: A few words about the methodology (we do want you to read this prior to moving to the insights) we have mapped the VC community, 500 key influencers (the top […]
All good fishermen know that you’ve got to fish where the fish are.fishing
All waters aren’t equal.
In the world of social media marketing, it translates into : “They’re conversations about your brands potentially everywhere, but they’re places that are more important than others”.
Marketers need to identify the right ponds for them.
We’re using our application to monitor the world of soccer and doing so, we’ve accumulated hundreds of blogs around premiere league. And as we have introduced mapping capabilities… I could not help giving it a shot. Voila: Here is the map of the Premiere League Blogosphere and it’s quite amazing. The cluster in red is […]
Cats and Dogs aren’t the best friends on earth. There’re exceptions but, as a dog owner myself, I can testify of the profound animosity between the two species.
Let’s put it that way, they’re not socially inclined to eachother.
Does this translate to this new planet that we call social media?