“What is the value of 1:1 social selling vs. inbound marketing?” This is a frequent question we hear from Financial Advisors and we want to share our perspective. Although personalization is on the rise, we seem to value quantity over quality. The cycle becomes even more difficult to uproot with the rise of sales/marketing automation […]
As we gain more and more insight helping Financial Advisors to efficiently prospect High Net Worth people on Twitter and Linkedin, I am sharing here results, as well as challenges, that Financial Advisors face and tactics to overcome these challenges. CONTEXT We provided three Financial Advisors from the same firm with the following service& data: […]
Social media is teeming with tips, tutorials and recipes for making your own beauty products. The DIY beauty trend ties in with several other areas where influencers are actively relaying and publishing content demonstrating their skills and expressing their creativity thereby encouraging their readers and followers to claim ownership of the process of making their […]
Using the eCairn application, we can figure out which social media channel Fashion Professionals should use. Let’s check which social media channel is discussed the most in eCairn’s Fashion Tribe: https://infogr.am/which-social-media-channel-should-fashion-pros-use?src=web Any surprises here?
I don’t make new year’s resolution.
But I know lots of people do. Or do they really?
At least, very few people talk about them in social. We have 15440 ‘New Year’s resolution’ conversations among the 300 millions blog posts archived. Even if we zoom on the new year period, between Dec 15th when the first conversations appear until now, less than 1% of the influencers’ posts talk about New Year’s Resolution.
If we compare with conversations on ‘christmas gift’, we see a 1/10 ration between both topics.
If 2012 was dubbed the year of the MOOC by the New York Times, 2013 may have been the year of “the MOOC disillusionment”, a phrase coined by reporter Ry Rivard of Inside Higher Ed in July 2013. Certainly, a lot of disillusionment was voiced by no less than Udacity CEO Sebastian Thrun, a top […]
I don’t know about you but I was very surprised by the low valuation of the Washington Post acquisition ($250M) by Jeff Bezos. So I looked at whether we could infer the value of a newspaper, based on how much of their content is used/distributed in the Social Web. It is only an indicator of the […]
On May 20th, Yahoo’s CEO Marissa Mayer announced on her newly-created personal and company Tumblr accounts that Yahoo had acquired the blogging platform. In a lengthy blog post sporting an animated gif using the “keep calm and carry on” meme, she made the promise to Tumblr users “not to screw it up”. It is too […]
We monitor the “Horror” tribe in the US (hundreds of influencers in books, movies … covering “Horror” as a genre) and below is the Share of Voice of the different characters: Looking deeply into it, it sounds more like the launch of World War Z. First mention of the movie we can trace was back […]
As a short experiment, we mined the full Twitter feed of our top (~10,000) Twitter influencers in Fashion and got the following results: 1- Saturday Morning October 13th 2- Saturday Morning October 20th Learnings: Grace Coddington’s memoirs did make the list this Saturday. It’s the only real learning. Good Morning, Love and Saturday are recurring […]