eCairn Conversation™ Updated

We are please to inform you that eCairn Conversation™ has been updated with new and improved features:

Reach measures the direct audience of influencers.
Neighborhood Mapping allows you to identify and monitor the neighborhood of a small number of people.
The typical use case is to understand and measure the buzz created in the neighborhood of your ambassadors or the 50 influencers speaking at your event:
– Know who is part of their neighborhood
– Monitor what’s important for you
– Identify new potential ambassador/invitees.
Expression Explorer has also been updated to make hashtags more prominent when scoring expression extracted from a group of conversations.
Influence scoring updated to rank seamlessly “mavens” (the ones who produce content and spearhead ideas) and “connectors” (the ones who spread them).

eCairn maps the social web

New: eCairn Conversation™ for German Social Media Sphere

eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]

German drinks community

Can Regulations Slow the Social Web? The Beer Example

Cultural and legal traditions vary from country to country. eCairn Conversation™ shows that they are also visible in online communities. Let’s consider the example of beer in Germany and the U.S. Small German Online Beer Community Germany has one of the highest beer consumptions per person in the world. Beer is a major part of the […]

eCairn Conversation™ Updated

Today, we’re thrilled to announce that eCairn Conversation™ has been improved with numerous new and updated features.
More than ever, eCairn is the most powerful solution for your community and influencers marketing activities.

Here’s a short video (arthur to provide)

In this update, you get:

A completely revamped influencer-centric community tab so that you can:
Browse at a glance your favorite influencers
Research influencers across multiple parameters such as influence rank, relevance, location, social networks and more
Identify relevant influencers in a few clicks thanks to fully enhanced filtering options, located in the right bar

As this is a major user experience leap, we’ve kept the existing UI which is accessible through the Source button located above the list.

Twitter support so that you can:

Top 150 Social Media Marketing Blogs: Sept ‘10

Here are the top 150 Social Media Marketing Blogs as of Sept 2010: Chris Brogan, Jeremiah Owyang, and Brian Solis are consistently the most influential of the pack with posts from social media metrics, to insightful web strategies. The top movers/new entrants in our top influencer in social media marketing are: Creative Traction Planting […]