eCairn has recently surpassed the 13k sources mapped in the Moms community. Mapping communities in social media is always a great sociological experience. Understanding people’s interest, their similarities, and their behavior is one of the things we do best. Despite the saying that moms are all the same, we have learned in the past […]
We are proud to announce that we just have updated our existing Spain community and created a brand new Latin American community, showing our commitment to cover the Spanish speaking population. In total we have 42 Spanish speaking communities with more than 15K influencers, distributed like this: 11,280 for Spain and 4,400 for Latin America. […]
eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]
Cultural and legal traditions vary from country to country. eCairn Conversation™ shows that they are also visible in online communities. Let’s consider the example of beer in Germany and the U.S. Small German Online Beer Community Germany has one of the highest beer consumptions per person in the world. Beer is a major part of the […]
Here are the top 150 Social Media Marketing Blogs as of Jan ’12. Let’s highlight some of the top 5 positive movers by influence from Oct ’10 – Present. Neil Perkin (+36) Dachisgroup (+29) Christopher Carfi (+30) Joe Pulizzi (+27) PR Guy’s Musings (+20) And here are the top 5 new comers from Oct ’11 […]
Marketing conferences give the pulse of what’s going on in the industry. They update you on what you missed during the year and help you identify what you should tell your customers. For others, those events elevate the channel over the objective. We would love to go to all of them but it has become […]
Join us at Blogworld L.A. from Nov 3-5 at the L.A. Convention Center! Dominique will be giving a presentation on how to get more impact from your content by leveraging influencers and tribes. Click here for more info on his session. Make sure to stop by our booth #533 in the Exhibit Hall and check […]
This is the english version of a post recently published on eCairn’s French blog.
A member of our growing team recently got into running again. This returning runner looking for current trends and state of the art gears turned to the runnosphere for recommendations and information.
Through reading genuine reviews and comments on certain running shoes from local runner-bloggers, he finally bought a pair of Asics Trabucos: A true example that demonstrates how influencers impact more and more our purchase decisions (here’s a study on the same topic).
While on the subject, he ran a complete analysis of the French runnosphere, so I felt compelled to run it on the English runnosphere (runners blogs in english language).
On and off, people claim ‘blogs are dead’ – probably because under the influence of Facebook’s, Tweeter’s and LinkedIn’s dominance in the media, which is always caught in a culture of big numbers, glare and sensation.
But different studies are pointing to blogging being well and alive: