Our recent post about sponsoring posts as a way to drive brand awareness mentioned two important components of a sponsored posts campaign: where you engage and who you engage. What are the tribes where sponsored posts are the most frequently published? How influential are the bloggers who publish sponsored content? A look at eCairn’s database […]
In a study about social advertising published last May, Forrester evaluated the success of two widely used social media marketing strategies to promote brand awareness: organic posting (brand communication on owned media) and paid advertising. Two findings were of particular interest to us: 1. Organic posting, the most popular way for brands to reach their […]
Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April. The share of voice graph over the past six months shows that within the Mommy tribe with around 8000 blogs there were more […]
From A Ramos, What the new Facebook timeline means for Brands.
There are clearly two different approaches to lead generation in social media: online marketing on the social channel relationship building and consultative selling using social platforms We have tried both – as did most of our clients- and both have advantages and drawbacks as described below: 1- Online marketing with social media Here, the logic […]
I don’t know whether you’re like me but I hate behavioral targeting. On one end, it’s entirely built on making use of data I consider private but most important, I find it so basic that it makes me angry. Should I say that it’s lacking “finesse”. I have ended up using Ad blocker on all […]
There is a major difference between social media marketing and marketing in social media. Both are interesting (maybe critical as social media reach has now surpassed TV) and I’d like to illustrate the difference using the consumer as the starting point. So let’s start with the consumer. In the current online world , there are […]