Social must be used for Selling

Markets are Conversations as found in the Cluetrain Manifesto. More than ever those conversations take place online, customer are actively engaging with each other within the social ecosystem relevant to their passion, expertise or cause they fight for. Business are relationships. 80% of businesses are generated through referrals. Its well known that the true value of a sales person […]

eCairn network of frequent expressions

DIY beauty

Social media is teeming with tips, tutorials and recipes for making your own beauty products. The DIY beauty trend ties in with several other areas where influencers are actively relaying and publishing content demonstrating their skills and expressing their creativity thereby encouraging their readers and followers to claim ownership of the process of making their […]

How to know if professionals in a field are influencers?

How to know if professionals in a field are influencers? Here at eCairn we map the social web and constantly run experiments to increase our understanding of the social media. Recently we did an experiment in a ‘trendy’ career in the tech world, Data Scientist. Our goal was to find out if professionals in the […]

New York Times – where are the missed clicks and views?

Most of you have probably already read the very interesting “leaked” audit about the New York Times. If not, I strongly recommend you do: Innovation Report. One of the findings in this study is that there are many publishers that actually grow audiences re-purposing New York Times content, without the New York Times benefiting from it. […]

Why should Social Marketing (re)start with strategy

Wherever we look, we find evidence that Brands get limited value from Social Media: Here is an article mentioning that out of 5000 top Youtube Chanels, only 2% are brands. and here is Chris Heuer post:  Social Business is Dead and another excellent one from Augie Ray: What if everything you knew about social was […]

Automotive Market: How Influential is Your Brand?

The 2013 figures and rankings in the automobile market are out. There is a staggering number of cars being produced and some of the groups at the top made close or more than 10 millions vehicles.

I wanted to know how it translates in social media and whether there was a strong correlation between sales or market share on one hand and buzz or influence on the other hand.

Automotive Groups Buzz in Social Media

New Year Resolution

I don’t make new year’s resolution.

But I know lots of people do. Or do they really?

At least, very few people talk about them in social. We have 15440 ‘New Year’s resolution’ conversations among the 300 millions blog posts archived. Even if we zoom on the new year period, between Dec 15th when the first conversations appear until now, less than 1% of the influencers’ posts talk about New Year’s Resolution.
If we compare with conversations on ‘christmas gift’, we see a 1/10 ration between both topics.