The difference between Social Selling & Social Network Selling

There is clearly a major shift to “Social Selling” ( yeah we know that) : at the expense of telemarketing and cold calling This is specially true in the US where people basically don’t answer the phone anymore. (Nicely highlighted by @michaelhlock from Hearsay Social) 1- Phone is intrusive, specially for the Millemials. Younger generations rely on […]

Why use eCairn for social media intelligence

Is possible many of you have stumbled into many social media marketing tools that offer to track influencers, audit your brand, do competitive research and share content among other things. Perhaps you have heard of Sysomos, Radian6, Klout and traakr. Our key differentiation is we group people with common interests that talk and share content […]

Top 3000 Social Media Influencers: Graph and Observations

We used  to publish (back in 2008)  the Top 500 Social Media Influencers ( http://blog.ecairn.com/2008/11/06/top-150-social-marketing-blogs/)  and  as many people were publishing  similar rankings  ….. we stopped. Beside getting a burst of traffic, there was no real value in publishing this over and over. But today, we’re coming back with something different: The Map of the Social […]

Why marketing is missing the point in social

Unlearning marketing is a term that has surfaced recently, mainly pushed by the Adobe folks. I can’t  agree more.  Marketing – as it was done before social media – is archaic and less and less relevant. If you look at the words of marketing,  you clearly see it was built to address a flat market. […]

How big is Sharknado?

For those who don’t know about it, Sharknado (now Sharknado 2) is either a cult movie or something really crazy/insane. Here is the trailer of Sharknado 2 and that should be enough for you to pick your camp:  lovers or haters.   But whether you like it or not, it was THE top trend in […]

Social must be used for Selling

Markets are Conversations as found in the Cluetrain Manifesto. More than ever those conversations take place online, customer are actively engaging with each other within the social ecosystem relevant to their passion, expertise or cause they fight for. Business are relationships. 80% of businesses are generated through referrals. Its well known that the true value of a sales person […]

eCairn network of frequent expressions

DIY beauty

Social media is teeming with tips, tutorials and recipes for making your own beauty products. The DIY beauty trend ties in with several other areas where influencers are actively relaying and publishing content demonstrating their skills and expressing their creativity thereby encouraging their readers and followers to claim ownership of the process of making their […]