How to Engage on Emotional Tweets?

This article will show you how to engage on one specific tweet category called ‘Emotions’.

It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: OpinionEmotionAuthored ContentListLocal NewsEndorsementQuestion & RequestEvent.

As you try to build relations with new affluents, you will notice that these people frequently post tweets of strong emotional nature. Make no mistake, emotional tweets are perfect sources for engagement because emotions are social bridges; 

Emotional tweets are easy to spot because they generally contain emotionally strong verbs, sentences or adjectives. In other cases, emotional tweets contain media content that’s emotionally strong, often as pictures or videos.

  • I love… I fear… I’m so lucky…
  • Excited to… Ashamed to… Frustrated by…
  • that’s Amazing… Thrilled… Pleased to…

Here are the different tactics to engage on an emotional tweet.

People share the emotions they were feeling when they post a picture or video of what they liked, felt amused by, inspired by or interested in such as:

– dogs, cats, kids, friends, husband/wife…
– something they’ve done themselves: Meal, art/craft, design work…
– anything that triggers an emotion: Places they visit or where they live, art they saw, a quote they stumble upon and more.

Because the tweet is emotional, the engagement should focus primarily on the emotional side of the tweet:

  • Share your emotion and feelings

Chances are, you have feelings after reading an emotional tweet.

Our recommendation is to reply and like when you experience a positive emotion.
On the other hand, negative emotions are not a good vehicle to build relationships, especially if you’re not strongly connected with the author of the tweet. The only time to engage on negative emotions is when you have had  a similar experience in your life or you strongly agree with what’s in the tweet.

When sharing back, remember to be authentic and trust your instinct. Don’t force it. Reply and like if, yourself, you find the tweet and picture cute, inspiring, beautiful, etc.; In addition, you can also ask a question; questions are a good way to maintain an open dialog.
Below are some examples of replies, but the possibilities really are endless.
– How blessed you are to live so close to such beautiful nature.
– So cute, your dog seems so very happy; is it a he/she? What breed is it?
– Very inspiring, you must feel so blessed
– I can imagine how it feels to be there, do you live close by?
– I love the xyz in your picture (a river, a tree, a sky, the colors…)

  • Share your experience

You may have experienced something similar in your life and can strongly relate to the emotion expressed by the author in their tweet. Hence, you can share back your own experience with them.
It’s a slightly more personal way to engage compared to the tactics we described above; examples below:

– My dog, kids…make me feel the same way
– My daughters and I also enjoy taking pictures of the delicious meals we eat
– What a beautiful place. I also feel at peace in the mountains. Where is it?
– I tried xyz and it’s so useful. Thank you
– You’ve done a great job at….
– What is your secret ingredient for such a beautiful dish?

Photo by Brigitte Tohm on Unsplash

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