CEO talking about Social Marketing and eCairn!

Listen to how believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn


( at 55m40s if youtube does not bring you right there)

As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail community.

Diageo comes first with 0.55 share of voice, then Pernod Ricard with 0.53 and 0.33 with Bacardi. Pretty interesting to compare with respective 2011 revenues.

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