Getting two meetings per week with new Affluents is something that every Financial Advisor can do.
It requires the following:
You need to define your ideal prospect, map your market and focus on a few hundreds of people you really want to add to your network
Corporate content is boring and regulated. Let’s face it, how many meaningful conversations have you had by publishing Financial news?
Your prospects are humans and as long as you are interesting, relevant and even better helpful, they will listen.
Stop talking, listen and add value
It’s OK to have followers but if these followers will never buy from you nor bring a new client, then it’s a missed opportunity.
To actually get the most of the time you invest in Social, you have to measure yourselves against your target market.