eCairn maps the social web

New: eCairn Conversation™ for German Social Media Sphere

eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]

The 2 Pillars of Influencer Analysis

“Who are the good influencers, and how to identify them?”

We have given this issue a lot of thought and experiment. Over the years, this has inspired a unique vision of online influence, addressing what defines it, how to describe its characteristics, and how to analyze it. Here’s the gist of it.

There are several types of influencers (5 or 6, depending on who you ask, it is not really clear yet). In this post, we will not be covering the influence mechanisms at work among closed circles such as friends and family, or the influence mechanisms of celebrities (sports celebrities, politicians, and others). We are also well aware that geographical, cultural, or demographic factors have their role to play. As far as influence in the virtual world of social media is concerned, however, we believe this is only a minor one.

Attention engines, Engines for the Attention Economy?

For a change, let’ have a conversation about the future… no facts, no data. I just read the excellent article (IEEE computer Nov 08) from Bernardo Huberman (HP) on the attention economy. Here’s the Wikipedia entry along with an excerpt.  It’s eyes opening:  Attention Economy “…in an information-rich world, the wealth of information means a […]