Personal Shopper Survey

We would like to evaluate the Personal Shopping market ! Thanks for helping us. We’ll send you a copy of the survey results once completed. Long story short ūüėČ – We are an elite social networking solution for people who sell to new affluents/ millennial affluents. – There are many Apparel/Luxury/Travel/Sport companies hiring Personal Shoppers […]

eCairn User Testimonials

  “How can I grow my business by attracting new clients?¬† That‚Äôs the question I‚Äôve been asking ever since I started my own consulting company.¬† And I‚Äôm not alone.¬† Pretty much every professional I know asks these three questions:¬† What clients would I ideally like to work with?¬† Where are they?¬† And how do I […]

How to Engage on Emotional Tweets?

This article will show you how to engage on one specific tweet category called ‚ÄėEmotions‚Äô. It is part of our serie of 8 articles ‘how to engage on twitter’¬†covering the following 8 categories of tweets:¬†Opinion,¬†Emotion,¬†Authored Content,¬†List,¬†Local News,¬†Endorsement,¬†Question & Request,¬†Event. As you try to build relations with new affluents, you will¬†notice that these people frequently post […]

How to Engage on Twitter: Bullet Lists

This article will show you how to engage on one specific tweet category called ‚ÄėLists‚Äô. It is part of our series of 8 articles ‘how to engage on twitter’¬†covering the following 8 categories of tweets:¬†Opinion,¬†Emotion,¬†Authored Content,¬†List,¬†Local News,¬†Endorsement,¬†Question & Request,¬†Event. As you try to build relations with new affluents, you may notice that they¬†frequently reference an […]

How to engage on Twitter : Events

This article will show you how to engage on one specific tweet category called ‚ÄėEvents‚Äô. It is part of our series of 8 articles ‘how to engage on twitter’¬†covering the following 8 categories of tweets:¬†Opinion,¬†Emotion,¬†Authored Content,¬†List,¬†Local News,¬†Endorsement,¬†Question & Request,¬†Event. In markets where prospects are Executives, Affluents, Entrepreneurs, Celebrities – and more generally people who need […]

Social Media & Wealth Management, 5 key learnings

I recently discovered two interesting studies on Wealth Management (our key focus market): ¬†From PWC: Global Private Banking and Wealth Management Survey (2013).¬† Although it’s ~ 2 years old, it is still a very interesting white paper, highly quoted in numerous recent publications and full of interesting insights. From Cap Gemini: Cap Gemini World Wealth […]

" Employee Advocacy" for SEO, maybe not for everybody

One of our client (a B2B company that sells ~50K+ products and services to VPs of Sales in the US) told me ¬†recently ¬†that they were deploying an Employee Advocacy program with an objective (not the only one though) to ¬†improve their SEO and get found on Google more easily. I see more and more […]

Socialselling works, only when done right

There are lots of positive buzz around social selling. However, most of the articles are fairly generic (works/ does not work ‚Ķ) and very few actually go into facts and data: in what situation does it work or not how to setup the right processes and metrics to generate a positive ROI. Having practiced social […]

Women, Unicorns and Entrepreneurs

Today is our compilation of some wonderful articles we read over the past week. Women and Money Control the $: In this article about Philanthropy, we discover that women now control more than 50% of the wealth in the USA. A number that is bound to increase. Get less $ from successful ventures: Here, we […]

Why social media will never be like mass media

Guest Post by Yann Gourvennec ‚ÄúSocial mass media‚ÄĚ is an oxymoron I first coined the ‚Äúsocial mass media‚ÄĚ phrase in a Hootsuite video a while back, more in jest than in earnest I have to admit. Social media has indeed been considered by (too) many professionals as a new means to apply their good old […]