It’s Mother’s Day! Don’t forget to do something special for your Mom….

Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April. The share of voice graph over the past six months shows that within the Mommy tribe with around 8000 blogs there were more […]

The Vintage Trend

VINTAGE. If you live on planet Earth, there is no way that you have not heard about this trend. Clothing, furniture, music–everything seems fit to carry a sense of nostalgia. However, be prepared to pay extra bucks whether what you covet is old or just looks old. In second hand stores and hip boutiques alike, […]

twinkies vs pecan pie vs pumpkin pie

Twinkies for Thanksgiving?

Will Twinkies make their way on to American dinner tables this Thanksgiving? A quick look at our Food community shows that Twinkies have indeed become a hot topic among foodies in the past couple of days, following the announcement that Hostess Brands was filing for bankruptcy and shutting down. The traditional pumpkin pie seems to […]

eCairn maps the social web

New: eCairn Conversation™ for German Social Media Sphere

eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]