Business: Every year in the United States, there are approximately 2.5 million weddings. Weddings have grown to become a $40 billion per year industry.
Brides: They’ll spend more money on that one day than they will on any other day of their lives (with the exceptions of buying houses and paying for their kids’ weddings).
Blogs: In social media words, such a large business segment translates in a broad community of wedding bloggers/twitterers aggregating an audience of millions who are going through their wedding process. That is, approximately: 2.5 million weddings * 2 brides/grooms * 2 helping mothers * 40% who read blogs.
Lately, we were analyzing the relative presence of the top 3 social networks (Twitter, Facebook or LinkedIn) in four groups of influencer communities.
We identify the relevant niche influencers through their blogs, find their social network accounts and finally, we do the math.
Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.
Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.
By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).
Last week, we held 2 webinars on the topic of “communities and influencers marketing”.
We believe communities are the new media (thus the decline in other type of media) and as such it’s important for brands and agencies to pay particular attention to the ones that matter.
There is more and more evidence that feedback, even negative ones drive sales: Money CNN (end of the article) and this older one This may be counter intuitive but actually should come at no surprise to marketing savvy people. Here are 4 main reasons: 1- Trust When all comments are positive, people start to wonder […]
All good fishermen know that you’ve got to fish where the fish are.fishing
All waters aren’t equal.
In the world of social media marketing, it translates into : “They’re conversations about your brands potentially everywhere, but they’re places that are more important than others”.
Marketers need to identify the right ponds for them.
Over the week-end, I had an interesting conversation with a gentleman who had fallen in love with his iPhone.
The morale boils down to “you have to improve all the steps in a given process to improve the process”. Here it’s applied to the Social Media Engagement process.
Online Reputation Management is one of the hot topic in social media these days and you can find good advice (here from futurelab) on how to check one’s own reputation and remedy negative messages. Very few experts however have looked at how a brand can proactively ensure its reputation is and stay positive. Here is […]