Top 3000 Social Media Influencers: Graph and Observations

We used  to publish (back in 2008)  the Top 500 Social Media Influencers ( http://blog.ecairn.com/2008/11/06/top-150-social-marketing-blogs/)  and  as many people were publishing  similar rankings  ….. we stopped. Beside getting a burst of traffic, there was no real value in publishing this over and over. But today, we’re coming back with something different: The Map of the Social […]

More on Sponsored Posts: Insights from the eCairn database

Our recent post about sponsoring posts as a way to drive brand awareness mentioned two important components of a sponsored posts campaign: where you engage and who you engage. What are the tribes where sponsored posts are the most frequently published? How influential are the bloggers who publish sponsored content? A look at eCairn’s database […]

disclosure

Sponsored posts: earning media through influencer marketing

In a study about social advertising published last May, Forrester evaluated the success of two widely used social media marketing strategies to promote brand awareness: organic posting (brand communication on owned media) and paid advertising. Two findings were of particular interest to us: 1. Organic posting, the most popular way for brands to reach their […]

eCairn maps the social web

New: eCairn Conversation™ for German Social Media Sphere

eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]

Liquor.com CEO talking about Social Marketing and eCairn!

Listen to how Liquor.com believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn [youtube http://www.youtube.com/watch?v=kxyUQSObQdA&hl=en_US&start=3340] ( at 55m40s if youtube does not bring you right there) As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail […]