Social Networks : Where and Who are the users?

The popularity of social networks keeps growing. Older ones have already reached a plateau, like Facebook and Twitter. More recent ones are still growing significantly, such as Pinterest and Youtube.  No doubt they will be around for years and attract people’s eyeballs. If you’re a brand, how do you decide which one you should focus […]

It’s Mother’s Day! Don’t forget to do something special for your Mom….

Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April. The share of voice graph over the past six months shows that within the Mommy tribe with around 8000 blogs there were more […]

eCairn maps the social web

New: eCairn Conversation™ for German Social Media Sphere

eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]

Top 150 Social Media Marketing Blogs Feb’11

Using eCairn Conversation(tm), we have generated the top 150 blog posts as of Feb ’11. The top movers are: Citizen Marketer 2.1, CK’s Blog, and Jeff Bulla’s Blog; each moving 50+ positions! Citizen Marketer 2.1 experienced a spike of traffic in mid November for his Brand Haiku blog post.  A band of bloggers and companies (including Apple) participated […]

eCairn high-tech community social media engagement report

Top #Cloud, #Security, #Virtualization influencers and 5 tips on how to reach them

Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.

Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.

By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).