eCairn maps the social web

New: eCairn Conversation™ for German Social Media Sphere

eCairn Conversation™ has completed another step towards mapping the social web: It now covers 34 German-speaking communities with more than 10k influencers from Germany, Switzerland, Austria, and Luxembourg. The list of German-speaking communities includes categories such as: cars (just think of Audi, VW, BMW, and Porsche…) beauty and fashion economy moms environment soccer etc. Germans are […]

Liquor.com CEO talking about Social Marketing and eCairn!

Listen to how Liquor.com believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn [youtube http://www.youtube.com/watch?v=kxyUQSObQdA&hl=en_US&start=3340] ( at 55m40s if youtube does not bring you right there) As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail […]

Digital Influence Renaissance

“Resonance is a result of reach and relevance and determines how long something stays alive in the stream before attention dissipates.” –Brian Solis (The Rise of Digital Influence, 2012) In Brian Solis‘s new report, “The Rise of Digital Influence“, he sheds new light into the realm of influence. As one of the hottest trends in […]

The Next Step in Social: Beyond Listening & Engagement #SVAMA

I went to the Social Media Event at Adobe and, as usual, it was a great experience. Great panel: Maria Poveromo, Director of Social Media, Adobe Systems Laura Messerschmitt, Senior Marketing Manager, Intuit Susan Etlinger, Consultant, Altimeter Group Rob Fuggetta, Founder & CEO, Zuberance Moderator – Chris Arens, noted influencer, author and marketing/ad agency veteran […]

Vayama Hell , Social & CRM

It’s how we say it in Social Media, no? I just had a very bad experience with Vayama, the online travel agency. Nothing personal, we, consumers, all have this kind of horror stories from time to time. But this is so typical of how companies “embrace social media” that it is worth documenting the learnings […]

Kudos to Radian6!

Kudos to Radian6 for their acquisition by Salesforce! I would like to take this opportunity to provide our  perspective about Social Media Monitoring,  Marketing and Social CRM. Radian6 has been very good at coining the “phone is ringing” expression. This was very clever and so true. Social Media is like a phone. And as with […]