Vayama Hell , Social & CRM

It’s how we say it in Social Media, no? I just had a very bad experience with Vayama, the online travel agency. Nothing personal, we, consumers, all have this kind of horror stories from time to time. But this is so typical of how companies “embrace social media” that it is worth documenting the learnings […]

Kudos to Radian6!

Kudos to Radian6 for their acquisition by Salesforce! I would like to take this opportunity to provide our  perspective about Social Media Monitoring,  Marketing and Social CRM. Radian6 has been very good at coining the “phone is ringing” expression. This was very clever and so true. Social Media is like a phone. And as with […]