Do you Tumblr!?

On May 20th, Yahoo’s CEO Marissa Mayer announced on her newly-created personal and company Tumblr accounts that Yahoo had acquired the blogging platform. In a lengthy blog post sporting an animated gif using the “keep calm and carry on” meme, she made the promise to Tumblr users “not to screw it up”. It is too […]

share of voice Jérôme Cahuzac

Tax, lies, and audiotape

There are at least three ways for PR specialists to minimize the impact of negative buzz: shut off the source of the buzz correct misrepresentations and alter the spin associated to the content of the buzz control the reach of the buzz, i.e. the number of people/share of the people who are aware of the […]

Top 5 reasons why automatic sentiment doesn’t bring love

[youtube=http://www.youtube.com/watch?v=lspRhX5Vhhg&fs=1&hl=fr_FR] ” Love is a rebel bird. That no one can tame” I am amazed by the many initiatives around automatic measurement targeting  brands who desperately want to be loved. Sentiment is very complex. Here are 5 good reasons, brand should forget about automation and invest in a culture and processes that enable their employees […]