eCairn network of frequent expressions

DIY beauty

Social media is teeming with tips, tutorials and recipes for making your own beauty products. The DIY beauty trend ties in with several other areas where influencers are actively relaying and publishing content demonstrating their skills and expressing their creativity thereby encouraging their readers and followers to claim ownership of the process of making their […]

Top 5 reasons why automatic sentiment doesn’t bring love

[youtube=http://www.youtube.com/watch?v=lspRhX5Vhhg&fs=1&hl=fr_FR] ” Love is a rebel bird. That no one can tame” I am amazed by the many initiatives around automatic measurement targeting  brands who desperately want to be loved. Sentiment is very complex. Here are 5 good reasons, brand should forget about automation and invest in a culture and processes that enable their employees […]