Top 5 reasons why automatic sentiment doesn’t bring love

[youtube=http://www.youtube.com/watch?v=lspRhX5Vhhg&fs=1&hl=fr_FR] ” Love is a rebel bird. That no one can tame” I am amazed by the many initiatives around automatic measurement targeting  brands who desperately want to be loved. Sentiment is very complex. Here are 5 good reasons, brand should forget about automation and invest in a culture and processes that enable their employees […]