Social Media, 2012 Elections and community facts

We’re just 1 year away from the 2012 election. It’s time to start looking at how social media anticipates the event and learn a few tricks on how to connect and influence various communities with a worthy cause.

It wouldn’t be much fun to do the analysis within the politics tribe. So instead, we’ll look at how the coming election is talked about within the LGBT, feminism, economics, sustainability and religion communities. eCairn aggregates the conversations from influencers within each of those distinct tribes.

The Next Step in Social: Beyond Listening & Engagement #SVAMA

I went to the Social Media Event at Adobe and, as usual, it was a great experience. Great panel: Maria Poveromo, Director of Social Media, Adobe Systems Laura Messerschmitt, Senior Marketing Manager, Intuit Susan Etlinger, Consultant, Altimeter Group Rob Fuggetta, Founder & CEO, Zuberance Moderator – Chris Arens, noted influencer, author and marketing/ad agency veteran […]

B is for Business, Blogs and Brides

Business: Every year in the United States, there are approximately 2.5 million weddings. Weddings have grown to become a $40 billion per year industry.

Brides: They’ll spend more money on that one day than they will on any other day of their lives (with the exceptions of buying houses and paying for their kids’ weddings).

Blogs: In social media words, such a large business segment translates in a broad community of wedding bloggers/twitterers aggregating an audience of millions who are going through their wedding process. That is, approximately: 2.5 million weddings * 2 brides/grooms * 2 helping mothers * 40% who read blogs.

eCairn high-tech community social media engagement report

Top #Cloud, #Security, #Virtualization influencers and 5 tips on how to reach them

Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.

Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.

By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).