Do you Tumblr!?

On May 20th, Yahoo’s CEO Marissa Mayer announced on her newly-created personal and company Tumblr accounts that Yahoo had acquired the blogging platform. In a lengthy blog post sporting an animated gif using the “keep calm and carry on” meme, she made the promise to Tumblr users “not to screw it up”. It is too […]

share of voice Jérôme Cahuzac

Tax, lies, and audiotape

There are at least three ways for PR specialists to minimize the impact of negative buzz: shut off the source of the buzz correct misrepresentations and alter the spin associated to the content of the buzz control the reach of the buzz, i.e. the number of people/share of the people who are aware of the […]

top tweets fashion

What do Fashion Influencers tweet about on Saturdays?

As a short experiment, we mined the full Twitter feed of our top (~10,000) Twitter influencers in Fashion and got the following results: 1- Saturday Morning October 13th 2- Saturday Morning October 20th Learnings: Grace Coddington’s memoirs did make the list this Saturday. It’s the only real learning. Good Morning, Love and Saturday are recurring […]