Boosting Engagement by selecting members (Burger King Norway example)

This initiative from Burger King Norway (and the Agency, DIST) is very interesting: They have asked their fans to select between a free Big Mac (yes From McDonald’s) or to like their page and stay one of their fan. This is awesome. People and Brands usually forget that a community needs to be glued […]

Do you Tumblr!?

On May 20th, Yahoo’s CEO Marissa Mayer announced on her newly-created personal and company Tumblr accounts that Yahoo had acquired the blogging platform. In a lengthy blog post sporting an animated gif using the “keep calm and carry on” meme, she made the promise to Tumblr users “not to screw it up”. It is too […]

share of voice Jérôme Cahuzac

Tax, lies, and audiotape

There are at least three ways for PR specialists to minimize the impact of negative buzz: shut off the source of the buzz correct misrepresentations and alter the spin associated to the content of the buzz control the reach of the buzz, i.e. the number of people/share of the people who are aware of the […]