I tried to put some thinking around why (as more and more experts are starting to tell us) social marketing fails. And the #1 thing that strikes me, although we have now used Social Networks for a while, is that the most widely used paradigm in marketing is still the one of lists. People do email marketing […]
Facebook, Twitter, LinkedIn and more recently Foursquare. Those are the buzzwords that rightfully comes to mind when we talk social media.
Often, another critical dimension stays unnoticed: Social media is a network of virtual communities.
By communities, understand a large group of like-minded people, highly passionate, highly interconnected (through Blogs, Twitter, Facebook, LinkedIn).
There are clearly two different approaches to lead generation in social media: online marketing on the social channel relationship building and consultative selling using social platforms We have tried both – as did most of our clients- and both have advantages and drawbacks as described below: 1- Online marketing with social media Here, the logic […]