Social Selling: Farmers and Hunters

Social Selling is now top priority for Sales & Marketing. One pitfall is to approach social selling like a “quick win” / “on the side” tactic for easy sales. Through the experience of large scale social selling projects in the last three years (mainly on Twitter & LinkedIn) , we identified four types of mindset but only one really delivers benefits and clients. […]

How to engage on Twitter: Questions & Requests

Another category of Tweets that are gold nuggets for engagement are: direct questions. As we analyzed the behavior  of many Sales Rep and Relationship Managers on Twitter, we are amazed that so few use “questions ” as opportunities to engage. It’s however that simple: “if someone asks a question, he/she is expecting people to answer […]