How to Engage on Emotional Tweets?

As you try to build relations with new affluents, you will notice that these people frequently post tweets of strong emotional nature. Make no mistake, emotional tweets are perfect sources for engagement because emotions are social bridges;  Emotional tweets are easy to spot because they generally contain emotionally strong verbs, sentences or adjectives. In other cases, emotional […]

How to Engage Authored Content

Affluents often have or used to have a position of responsibility in society hence have gained a strong combination of knowledge and experience in their field of expertise. So they are responsible for most of authored content shared in social. Consequently these people frequently reference in their tweets an article they authored or in which […]


How to Engage on Twitter: Opinions

As you try to build relations with new affluents, you may notice that these people frequently communicate their opinion as they tweet. Most noteworthy, 0pinions are great opportunities to engage on a very personal level. Below is a breakdown of different opinion-centric types we’ve encountered:   A tweet without a link that self-contains an opinion. […]

How to Engage on Twitter: Bullet Lists

How to Engage on Twitter: Bullet Lists As you try to build relations with new affluents, you may notice that they frequently reference an article about a list and, at times, highlight what item in the list is relevant/important to them. Most of the time, they are just retweeting an article they liked. Less often, they […]

Social Selling: Farmers and Hunters

Social Selling is now top priority for Sales & Marketing. One pitfall is to approach social selling like a “quick win” / “on the side” tactic for easy sales. Through the experience of large scale social selling projects in the last three years (mainly on Twitter & LinkedIn) , we identified four types of mindset but only one really delivers benefits and clients. […]

How to engage on Twitter: Questions & Requests

Another category of Tweets that are gold nuggets for engagement are: direct questions. As we analyzed the behavior  of many Sales Rep and Relationship Managers on Twitter, we are amazed that so few use “questions ” as opportunities to engage. It’s however that simple: “if someone asks a question, he/she is expecting people to answer […]