Lately, there’s more buzz and polemic on the topic of social media expert. It’s a topic of choice in the SMM sphere along with who owns social media, how you measure it and so on…
Today, I stumbled on several very good metrics on the topic of marketers use of social media.
Joe pointed me to this very good report and I was surprised to learn that 64% of marketers spend five hours or more per week using social media.
Michael pointed me to this other one.
There is a major difference between social media marketing and marketing in social media. Both are interesting (maybe critical as social media reach has now surpassed TV) and I’d like to illustrate the difference using the consumer as the starting point. So let’s start with the consumer. In the current online world , there are […]
Using our recently released influence algorithm (the post by the way describes our definition of social influence ;-)), we’re able to share some empirical data on a year old question: What’s the distribution of influence within a niche community?
Lately, there was quite a bit of conversations around ‘blogging is dead’. This battle is over now however here’s a small analysis ( using our soon to be released rating feature ) on how the community of social media marketing blogs reacted to the event:
Information overload: Everyone tries to get meaning, detect trends and spot key events.
We have ran a few experiments showing that focusing on influencers within a niche community and using eCairn’s conversation application, it is possible to :
* learn faster than using Google Trends or any bottom up monitoring application
* learn things that are invisible to Google Trends, although they are critical for a given community
Experiment 1: Android
One of the top discussed topic in the social media blogs is the inability for social media to scale. What people mean by that ? , they recognize how challenging & time consuming it is for marketers to spend hours in blogs and social media versus online advertising campaigns where a brand can position a […]
Has any of you wondered what’s the average bloggers’ posting frequency? Does it vary from niche to niche?
The information could be very valuable if you’re trying to estimate the time & resource you will need to put in listening and engaging with many relevant blogs in your target segment.