A few weeks ago, I stumbled on a long list of bird bloggers. In the back of my mind, I was thinking “This probably is not a good list to harvest as there is little business value.” –Boy, I was dead wrong.
Did you know that bird watching is a whopping 25 BILLION dollar industry in North America and that there are 50 millions bird watchers (As heard on NPR)?
Bird watchers buy books, gear, go on trips, and book hotels close to bird watching hot spots.
Translated to social media, bird bloggers form a tribe that’s highly connected, with a fairly large audience in aggregate and a (virtual) place where very interesting bird watching conversations take place. Interestingly, they don’t seem to tweet much as compared to other tribes (20% of the bird bloggers in our list have a twitter account). It looks like a paradox for bird bloggers!
The net-net is that if you’re a Business targeting Bird watchers (market=$50bn), this is an important tribe to have on your radar screen.