New Year Resolution

I don’t make new year’s resolution.

But I know lots of people do. Or do they really?

At least, very few people talk about them in social. We have 15440 ‘New Year’s resolution’ conversations among the 300 millions blog posts archived. Even if we zoom on the new year period, between Dec 15th when the first conversations appear until now, less than 1% of the influencers’ posts talk about New Year’s Resolution.
If we compare with conversations on ‘christmas gift’, we see a 1/10 ration between both topics.

Do you Tumblr!?

On May 20th, Yahoo’s CEO Marissa Mayer announced on her newly-created personal and company Tumblr accounts that Yahoo had acquired the blogging platform. In a lengthy blog post sporting an animated gif using the “keep calm and carry on” meme, she made the promise to Tumblr users “not to screw it up”. It is too […]

Zombies are coming!

We monitor the “Horror” tribe in the US  (hundreds of influencers in books, movies … covering “Horror” as a genre) and below is the Share of Voice of the different characters: Looking deeply into it, it sounds more like the launch of World War Z. First mention of the movie we can trace was back […]

top tweets fashion

What do Fashion Influencers tweet about on Saturdays?

As a short experiment, we mined the full Twitter feed of our top (~10,000) Twitter influencers in Fashion and got the following results: 1- Saturday Morning October 13th 2- Saturday Morning October 20th Learnings: Grace Coddington’s memoirs did make the list this Saturday. It’s the only real learning. Good Morning, Love and Saturday are recurring […]

Liquor.com CEO talking about Social Marketing and eCairn!

Listen to how Liquor.com believes the next big thing in Social Media Marketing is Advanced Social Influencer Marketing using eCairn [youtube http://www.youtube.com/watch?v=kxyUQSObQdA&hl=en_US&start=3340] ( at 55m40s if youtube does not bring you right there) As a thank you back, here are some data points about the share of voice of three top brands in the Cocktail […]