How to Engage on Twitter: Opinions

As you try to build relations with new affluents, you may notice that these people frequently communicate their opinion as they tweet. Most noteworthy, 0pinions are great opportunities to engage on a very personal level. Below is a breakdown of different opinion-centric types we’ve encountered:   A tweet without a link that self-contains an opinion. […]

Social Selling: Farmers and Hunters

Social Selling is now top priority for Sales & Marketing. One pitfall is to approach social selling like a “quick win” / “on the side” tactic for easy sales. Through the experience of large scale social selling projects in the last three years (mainly on Twitter & LinkedIn) , we identified four types of mindset but only one really delivers benefits and clients. […]

Boosting Engagement by selecting members (Burger King Norway example)

This initiative from Burger King Norway (and the Agency, DIST) is very interesting: http://adage.com/article/creativity-pick-of-the-day/burger-king-tests-fan-loyalty-giving-big-macs/245490/ They have asked their fans to select between a free Big Mac (yes From McDonald’s) or to like their page and stay one of their fan. This is awesome. People and Brands usually forget that a community needs to be glued […]