How to Engage on Local Tweets

This article will show you how to engage on one specific tweet category called ‘Local Tweets’. It is part of our series of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & Request, Event. As you try to build relations with […]

How to Engage on Twitter: Opinions

This article will show you how to engage on one specific tweet category called ‘Opinions’. It is part of our series of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & Request, Event. As you try to build relations with new affluents, you may notice that these people frequently […]

Social Selling: Farmers and Hunters

Social Selling is now top priority for Sales & Marketing. One common misstep is to view Social Selling as a “quick win” or “on the side” tactic for easy sales. Through the experience of large scale Social Selling projects in the last three years (mainly on Twitter & LinkedIn), we’ve identified four types of mindsets; only one really delivers benefits and clients. Here’s a quick […]

Boosting Engagement by selecting members (Burger King Norway example)

This initiative from Burger King Norway (and the Agency, DIST) is very interesting: http://adage.com/article/creativity-pick-of-the-day/burger-king-tests-fan-loyalty-giving-big-macs/245490/ They have asked their fans to select between a free Big Mac (yes From McDonald’s) or to like their page and stay one of their fan. This is awesome. People and Brands usually forget that a community needs to be glued […]