Social Selling: Farmers and Hunters

Social Selling is now top priority for Sales & Marketing. One pitfall is to approach social selling like a “quick win” / “on the side” tactic for easy sales. Through the experience of large scale social selling projects in the last three years (mainly on Twitter & LinkedIn) , we identified four types of mindset but only one really delivers benefits and clients. […]

Boosting Engagement by selecting members (Burger King Norway example)

This initiative from Burger King Norway (and the Agency, DIST) is very interesting: http://adage.com/article/creativity-pick-of-the-day/burger-king-tests-fan-loyalty-giving-big-macs/245490/ They have asked their fans to select between a free Big Mac (yes From McDonald’s) or to like their page and stay one of their fan. This is awesome. People and Brands usually forget that a community needs to be glued […]