Our recent post about sponsoring posts as a way to drive brand awareness mentioned two important components of a sponsored posts campaign: where you engage and who you engage. What are the tribes where sponsored posts are the most frequently published? How influential are the bloggers who publish sponsored content? A look at eCairn’s database […]
In a study about social advertising published last May, Forrester evaluated the success of two widely used social media marketing strategies to promote brand awareness: organic posting (brand communication on owned media) and paid advertising. Two findings were of particular interest to us: 1. Organic posting, the most popular way for brands to reach their […]
Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April. The share of voice graph over the past six months shows that within the Mommy tribe with around 8000 blogs there were more […]
3 Tips for Corporate bloggers
We are proud to announce that we just have updated our existing Spain community and created a brand new Latin American community, showing our commitment to cover the Spanish speaking population. In total we have 42 Spanish speaking communities with more than 15K influencers, distributed like this: 11,280 for Spain and 4,400 for Latin America. […]
Here are the top 150 Social Media Marketing Blogs as of Jan ’12. Let’s highlight some of the top 5 positive movers by influence from Oct ’10 – Present. Neil Perkin (+36) Dachisgroup (+29) Christopher Carfi (+30) Joe Pulizzi (+27) PR Guy’s Musings (+20) And here are the top 5 new comers from Oct ’11 […]
Marketing conferences give the pulse of what’s going on in the industry. They update you on what you missed during the year and help you identify what you should tell your customers. For others, those events elevate the channel over the objective. We would love to go to all of them but it has become […]
How often do you click on a link to end up on a blog that hasn’t shown a sign of life for years?
It happens to me all the time when I surf blogs. I call them ghost.
The blogosphere is a living organism where birth and death happen all the time. For long, I’ve been wondering about the life expectancy and death rate of blogs.
So much about life expectancy; but, thanks to the on-going maintenance of eCairn’s directory of influencers, on Halloween day, I have numbers to share with you on the latter:
~24% yearly death rate
On and off, people claim ‘blogs are dead’ – probably because under the influence of Facebook’s, Tweeter’s and LinkedIn’s dominance in the media, which is always caught in a culture of big numbers, glare and sensation.
But different studies are pointing to blogging being well and alive: