More on Sponsored Posts: Insights from the eCairn database

Our recent post about sponsoring posts as a way to drive brand awareness mentioned two important components of a sponsored posts campaign: where you engage and who you engage. What are the tribes where sponsored posts are the most frequently published? How influential are the bloggers who publish sponsored content? A look at eCairn’s database […]

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Sponsored posts: earning media through influencer marketing

In a study about social advertising published last May, Forrester evaluated the success of two widely used social media marketing strategies to promote brand awareness: organic posting (brand communication on owned media) and paid advertising. Two findings were of particular interest to us: 1. Organic posting, the most popular way for brands to reach their […]

It’s Mother’s Day! Don’t forget to do something special for your Mom….

Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April. The share of voice graph over the past six months shows that within the Mommy tribe with around 8000 blogs there were more […]

Halloween Surprise: Death rate in the blogosphere

How often do you click on a link to end up on a blog that hasn’t shown a sign of life for years?
It happens to me all the time when I surf blogs. I call them ghost.

The blogosphere is a living organism where birth and death happen all the time. For long, I’ve been wondering about the life expectancy and death rate of blogs.

So much about life expectancy; but, thanks to the on-going maintenance of eCairn’s directory of influencers, on Halloween day, I have numbers to share with you on the latter:

~24% yearly death rate