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Can trends in social media influence real life decisions? Most probably. When it comes to cardinals holding a conclave to elect a new pope, however, probably not. Can they provide insights into the decision that’s in the making? Who knows. Just for kicks, we looked at two tribes from eCairn’s database of influencers and compared […]
Cultural and legal traditions vary from country to country. eCairn Conversation™ shows that they are also visible in online communities. Let’s consider the example of beer in Germany and the U.S. Small German Online Beer Community Germany has one of the highest beer consumptions per person in the world. Beer is a major part of the […]
There are clearly two different approaches to lead generation in social media: online marketing on the social channel relationship building and consultative selling using social platforms We have tried both – as did most of our clients- and both have advantages and drawbacks as described below: 1- Online marketing with social media Here, the logic […]
I don’t know whether you’re like me but I hate behavioral targeting. On one end, it’s entirely built on making use of data I consider private but most important, I find it so basic that it makes me angry. Should I say that it’s lacking “finesse”. I have ended up using Ad blocker on all […]