Two new meetings each week, with your ideal prospects, is achievable when you engage in Social Selling
It requires the following:
You need to define your ideal prospect, map your market and focus on a few hundred people who would make meaningful clients.
2- Connect on a personal level
Corporate content is boring and regulated. Let's face it, how many worthwhile conversations have you had by publishing Financial news?Your prospects are humans and as long as you are interesting, relevant and even better helpful, they will listen.Stop talking, listen and add value
3- Measure, Reflect, Improve
It's OK to have followers but if these followers will never buy from you, or refer others who may, then it's a missed opportunity.To actually get the most of the time you invest in Social, you have to measure yourselves against your target market.