Why social media will never be like mass media

Guest Post by Yann Gourvennec “Social mass media” is an oxymoron I first coined the “social mass media” phrase in a Hootsuite video a while back, more in jest than in earnest I have to admit. Social media has indeed been considered by (too) many professionals as a new means to apply their good old […]

Why the hell do people post their stats on Twitter?

I see people, quite a lot of them actually, that publish automatic tweets about their performance on Twitter. It could be: How I did on Twitter this week: 2 Mentions. How’d your week go? or Thanks to my top interactors! ….. and I don’t really see the point. First of all, Twitter, like any other […]

The difference between Social Selling & Social Network Selling

There is clearly a major shift to “Social Selling” ( yeah we know that) : at the expense of telemarketing and cold calling This is specially true in the US where people basically don’t answer the phone anymore. (Nicely highlighted by @michaelhlock from Hearsay Social) 1- Phone is intrusive, specially for the Millemials. Younger generations rely on […]

Why use eCairn for social media intelligence

Is possible many of you have stumbled into many social media marketing tools that offer to track influencers, audit your brand, do competitive research and share content among other things. Perhaps you have heard of Sysomos, Radian6, Klout and traakr. Our key differentiation is we group people with common interests that talk and share content […]

Top 3000 Social Media Influencers: Graph and Observations

We used  to publish (back in 2008)  the Top 500 Social Media Influencers ( http://blog.ecairn.com/2008/11/06/top-150-social-marketing-blogs/)  and  as many people were publishing  similar rankings  ….. we stopped. Beside getting a burst of traffic, there was no real value in publishing this over and over. But today, we’re coming back with something different: The Map of the Social […]

New Feature for social segmentation

We’re pleased to announce the release of Audience Insights; In one single click, you can understand the segments in social that are relevant to your brands or topics. See for yourself

Why marketing is missing the point in social

Unlearning marketing is a term that has surfaced recently, mainly pushed by the Adobe folks. I can’t  agree more.  Marketing – as it was done before social media – is archaic and less and less relevant. If you look at the words of marketing,  you clearly see it was built to address a flat market. […]

How big is Sharknado?

For those who don’t know about it, Sharknado (now Sharknado 2) is either a cult movie or something really crazy/insane. Here is the trailer of Sharknado 2 and that should be enough for you to pick your camp:  lovers or haters.   But whether you like it or not, it was THE top trend in […]