How to Engage on Endorsement Tweets

This article will show you how to engage on one specific tweet category called ‘Endorsements’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. As you try to build relations with people, you may notice that they sometimes tweet about […]

How to Engage on Local Tweets

This article will show you how to engage on one specific tweet category called ‘Local Tweets’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. As you try to build relations with […]

How to Engage on Emotional Tweets?

This article will show you how to engage on one specific tweet category called ‘Emotions’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. As you try to build relations with new affluents, you will notice that these people frequently post […]

How to Engage Authored Content

This article will show you how to engage on one specific tweet category called ‘Authored Content’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. People who have a position of responsibility in society hence have gained a strong combination of […]

Opinions

How to Engage on Twitter: Opinions

This article will show you how to engage on one specific tweet category called ‘Opinions’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. As you try to build relations with new affluents, you may notice that these people frequently […]

How to Engage on Twitter: Bullet Lists

This article will show you how to engage on one specific tweet category called ‘Lists’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. As you try to build relations with new affluents, you may notice that they frequently reference an […]

Social Selling: Farmers and Hunters

Social Selling is now top priority for Sales & Marketing. One pitfall is to approach social selling like a “quick win” / “on the side” tactic for easy sales. Through the experience of large scale social selling projects in the last three years (mainly on Twitter & LinkedIn) , we identified four types of mindset but only one really delivers benefits and clients. […]

How to engage on Twitter: Questions & Requests

This article will show you how to engage on one specific tweet category called ‘Questions and Requests’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. As we analyzed the behavior  of many Sales Rep and Relationship Managers on Twitter, […]

How to engage on Twitter : Events

This article will show you how to engage on one specific tweet category called ‘Events’. It is part of our serie of 8 articles ‘how to engage on twitter’ covering the following 8 categories of tweets: Opinion, Emotion, Authored Content, List, Local News, Endorsement, Question & request, Event. In markets where prospects are Executives, Affluents, Entrepreneurs, Celebrities – and more generally people who need […]

Social Media & Wealth Management, 5 key learnings

I recently discovered two interesting studies on Wealth Management (one of our key focus market):  From PWC: Global Private Banking and Wealth Management Survey (2013).  Although it’s ~ 2 years old, it is still a very interesting white paper, highly quoted in numerous recent publications and full of interesting insights. From Cap Gemini: Cap Gemini […]

" Employee Advocacy" for SEO, maybe not for everybody

One of our client (a B2B company that sells ~50K+ products and services to VPs of Sales in the US) told me  recently  that they were deploying an Employee Advocacy program with an objective (not the only one though) to  improve their SEO and get found on Google more easily. I see more and more […]