Top 5 2011 Conferences for Social Media

Marketing conferences give the pulse of what’s going on in the industry.  They update you on what you missed during the year and help you identify what you should tell your customers. For others, those events elevate the channel over the objective.

We would love to go to all of them but it has become impossible as there are too many and we’re all too busy.

So we need to pick the right one. Social Media can provide an unbiased insight into the popularity and nature of each of them.

We ranked the following conferences by volume of conversations:

  1. SXSW
  2. Blogworld
  3. Womma
  4. LeWeb
  5. Pivot

Our analytics are based on the last 6 months of conversations produced by the top 2000+ influencers in Social Media (english speaking). Therefore the bulk of conversations from SXSW show in March 2011 does not count in this analysis. SXSW is ranked number one by a long shot.

Here are the important dates:

  • August 16th, 2011: grand opening of SXSW PANELPICKER 2012 (the event is held in March)
  • Sept 22nd, 2011: WOMMA Talkable Brands Exchange
  • October 17-18th, 2011: Pivot 2011
  • Nov 16-18th, 2011: WOMMA Summit 2011
  • Nov 3-5tth, 2011: BlogWorld LA 2011
  • Dec 7-9th, 2011: LeWeb 2011

Below are the word clouds featuring the top 50 expressions used when one of the conference is mentioned. Click to zoom in:

The text version of those expression clouds is available below, where I highlighted a few expressions to see how the keywords are ranked. The ones on the top of the list have high occurrence.

A couple of interesting notes by looking at how expressions rank for each conference (one color per expression):

  • ‘Social Media’ (obviously), ‘Marketing’ (obviously) and ‘Business’ appear at the top of everyone’s concerns.
  • ‘Brands’ issues are a top priority for Pivot attendees.
  • Platforms (i.e. Twitter, Facebook,…) are not a primary concern for Blogworld people but rank fairly high among LeWeb attendees.
  • ‘Influence’ is only discussed by people mentioning Pivot.
  • ‘ROI’ & ‘Measurement’ are only talked about at WOMMA.

#

BlogWorld

Pivot

SXSW

LeWeb

WOMMA

1social mediasocial mediasocial mediasocial mediasocial media
2blogworld & new media expomarketingsxswsocialword of mouth
3blogworldpivot conferenceyearnewword of mouth marketing
4blogrise of the social consumernewcompanywomma
5new media exposocial consumermarketingsocial networksword of mouth marketing association
6timebrandstimelewebmarketing
7marketingsocial advertisingsouth by southwestfacebooksocial media marketing
8newbusinessworkmarketingbrand
9social media marketingconsumershelptwittercommunity manager
10los angelessocial networksbusinessle websocial media monitoring
11businessnewbrandwebpublic relations
12contentsocial media marketingeventsocial businessbusiness
13yearbrian soliscompanygooglesocial media policy
14expo in los angelesnew yorkworldbusinessnew
15conferencefacebookshareclimb the social business hierarchywomma summit
16blogworld expotimesocial networkstimeshare
17new yorkadvertisingsocial media marketingappcode of ethics
18eventnetworkstwitteryeartime
19videoyearcontentbrandscompanies
20social networkssocial marketingconferencesocial business hierarchysocial networks
21shareworkblogcontentfacebook
22worktwitterpanelsharehelp
23companycustomerscreateuserssocial media roi
24brandtrends in social advertising surveydaysocial media marketingwork
25helpcontentwellsocial media crisesblog
26bloggersstate of socialfacebookblogsocial media week
27worldcompaniesgreatworkcustomers
28greatsharenew yorkreportsocial media measurement
29social media business summitengagementideaschangebest practices
30wellweekonlinediscussesbest
31blogworld expo in los angelessteve jobscustomersgeorge colonymeasurement
32qr codeschangecommentssocial media clubmanager
33weekadconnectconferencecommunity
34onlinestate of social marketingcommunityshowtwitter
35social media clubnew york citysan franciscowellvideo
36daydigitalvotesocial media in europeonline
37presentationproducts and servicespresentationvideowomma summit 2011
38expoexperiencenew york timesworldsocial media today
39twitterinfluencesxsw interactiveservicesprovide
40san franciscoworldnetworkjeremiah owyangengagement

Well, if you are interest in social media ROI or ROI Measurement discussions, WOMMA is probably your conference.

Contact us with your interest and we’ll look up which conference you should spend your time in: conversation+conference@ecairn.com

How will you pick a conference in 2012?

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