Blogs – Dead or not dead – that isn’t the question
On and off, people claim ‘blogs are dead’ – probably because under the influence of Facebook’s, Tweeter’s and LinkedIn’s dominance in the media, which is often caught in a culture of big numbers, glare and sensation.
But different studies are pointing to blogging being well and alive:
- Blogs are popular: Over Half of All Internet Users Read Blogs According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of…
- Bloggers are fueling the activity in the big 3 social networks: According to this study from yahoo, 1/2 of the tweets are from 0.05% of the twitter community and this small group of heavy user happen to be mostly bloggers.
- Blogs are driving business: Blogs are Two Times More Likely to drive beauty product purchases than magazines. It’s the social effect. On a side note, we have inventoried several thousands beauty blogs and they have millions UVs on aggregate. Such a rule applies to all business.
The true question is “why a blog?”