Socialcohol Media – for #Beer, #Wine and #Liquor lovers

Tagging along with previous analysis of social media Tribes and Influencers (here, here and there), we looked this time at the socialcohol ecosystem ;-).

Even if the wine & alcohol industry is highly restricted and social media has its set of challenges, matters like beer, wine and liquor generate quite a bit of conversations from the virtual streets.

Here, we pulled 200 influencers from our existing communities of English speaking influencers (~1500 for wine, ~1000 for beers and ~500 for liquor) to create our own cocktail of the tops.

Who’s who (i.e: the top 20):

UrlTitleBeer, Wine or Liquor?
http://www.brookstonbeerbulletin.comBrookston Beer Bulletin | Jay R. Brooks on BeerBeer
http://www.goodgrape.comGood Grape: A Wine Blog ManifestoWine
http://www.alcademics.comAlcademics.comLiquor
http://thepour.blogs.nytimes.comNews on Food, Wine, Restaurants and Recipes – Diner’s Journal Blog – NYTimes.comWine
http://lewbryson.blogspot.comSeen Through a GlassBeer
http://www.pencilandspoon.comPencil and SpoonBeer
http://thebeernut.blogspot.comThe Beer NutBeer
http://www.catavino.netCatavino | Spanish wine, Portuguese wine, and a whole lot moreWine
http://www.artofdrink.comArt of Drink :: Exploring the World of DrinksLiquor
http://www.drinkwiththewench.comDrink With The Wench | Drinking through the world, one beer at a time.Beer
http://www.winespectator.comWine Spectator Home | Wine SpectatorWine
http://www.mutineermagazine.comMutineer MagazineWine
http://www.tradertiki.comTrader Tiki’s Exotic Syrups, Bitters and SpiritsLiquor
http://www.rumdood.comRumDood.com — Rum, Cocktails, & MixologyLiquor
http://www.alawine.comAlaWine.com: Super Award Winning WinesWine
http://goodwineunder20.blogspot.comGood Wine Under $20Wine
http://www.wannabewino.comWannabe Wino Wine BlogWine
http://www.killingtime.com/PeguThe Pegu BlogLiquor
http://wildwallawallawinewoman.blogspot.comThrough The Walla Walla Grape Vine™Wine
http://www.palatepress.comPALATE PRESSWine

Network map: Green=Beer, Red=Wine, Blue=Liquor.
All 3 communities stay separate though they are quite interconnected with each other. It’s interesting to observe that the ‘whiskey influencers’ (purple) act as a bridge between the 3.

Where are they (US only):

Beer (left): Higher density in the mid-west/colorado compared to wine and liquor. Colorado is a major beer state.
Wine (right): Along the coasts, low density in the midwest/mountain states. It mimics the producer/consumer paradigm for wine.
Liquor (bottom): Along the coasts in urban locations. May be an influence of the night life difference between cities and countryside.

25 thoughts on “Socialcohol Media – for #Beer, #Wine and #Liquor lovers

  1. Great stuff. I am someone in the wine community currently trying to do more research on this exact thing. Can you point me to a post that describes how this was created? Interesting stuff, would love to talk more abou it.

    Cheers,

  2. Very interesting information. The images are a great way to show market demand. This would have been priceless information to companies in the 80s and 90s. It’s amazing how easy it is to acquire the information we need these days. A report like this would have cost thousands to recreate in the 80s.

  3. Great blog, this is really helpful to those who are in wine industry. Business is more easy with this reference. This site is very informative for a person like me. Hope to read more stuffs and i do hope you give us more websites for reference.

  4. Thanks for sharing this information. I think you did a lot of research to about the sites. This is helpful for those people who are interested in wines and liquors.

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