What’s being discussed in Social Media Marketing blogs?
Ever wonder what the conversation is all about in the Social Media Marketing community?
Here’s our answer after running a semi-automated profiling of our social media marketing community (+1000 blogs, 74000 posts over
the past 6 months stored in eCairn Conversation(tm):
|What||How many times||Share of conversation||Comments|
|SM brands||50000||65%||Top 5: Twitter, Facebook, Linkedin, myspace, google|
|Topics||2400||3.2%||Top 5: SM ROI, SM expert, SM ownership, Personal Branding, Brands that got in trouble (Motrin…)|
|SM Stars||2200||3%||Top 5: Owyang, Brogan, Darmano, Rubel, Solis|
|Top non-SM Brands||1800||2.5%||Top 5: Dell, Zappos, Comcast, Skittles,|
|SM marketing solution providers||650||<1%|
So it appears that the discussion is happening in this order:
- Hot issues
- Key influencers
- Brands that exemplify SM usage
As one of the most frequent question from brands looking to dive in social media is to understand what the conversation is all about,
thus a model to profile a specific community would be very useful.
Should the model be based on the categories above (technology, key issues, key people, key brands)? What do you think?